Analisis Bcg Matrix. The horizontal axis of the bcg matrix represents the amount of market share of a product and its strength in the particular market. Bcg matrix was developed by private consulting firm based in boston to help the conglomerates which deals in different businesses and products.
It classifies business portfolio into four categories based on industry attractiveness growth rate of that industry and competitive position relative market share. It provides a graphic representation for an organization to examine different businesses in it s portfolio on the basis of their related market share and industry growth rates. It is a matrix which helps in decision making and investments.
Bcg matrix is a framework created by boston consulting group to evaluate the strategic position of the business brand portfolio and its potential.
Here is the detailed bcg matrix analysis of zara. Bcg matrix was developed by private consulting firm based in boston to help the conglomerates which deals in different businesses and products. Also known as the boston box or grid bcg charts are divided into four types of scenarios stars cash cows dogs and question marks. It provides a graphic representation for an organization to examine different businesses in it s portfolio on the basis of their related market share and industry growth rates.
