Difference Between Vision And Mission In Strategic Management. The mission statement describes what you do who you do it for and the benefit that it provides. While a mission explains the overall purpose of the organization what you do for whom you do it and the benefit a vision statement gives the picture of the preferred future.
An aspect of the statement focuses on today or the present. The mission statement describes what you do who you do it for and the benefit that it provides. It may be modified over time but it should always stay true to the company vision and values.
A mission reflects the organization s past and present by stating why the organization exists and what role it plays in society.
While companies commonly use mission and vision statements interchangeably it s important to have both. While the company vision is future focused the mission combines forward thinking with present goals. The mission statement describes what you do who you do it for and the benefit that it provides. The mission statement concentrates on the present.
